Sharing the wisdom of the owl

Here’s where we share our knowledge and insights.


July 31, 2020
four consumer segments

COVID-19 insights by boobook: Four consumer segments emerging out of the crisis

We continue our series of insights into consumer sentiment and future behaviour, based on our COVID-19 global study. We talked to 4 500 people in 9 […]
July 24, 2020
The influence of the crisis on consumer confidence and optimism

COVID-19 insights by boobook: The influence of the crisis on consumer confidence and optimism

Money can’t buy happiness. Contrary to a common assumption, countries with most financial stability and well-developed government support systems, are most pessimistic about the future. This […]
July 17, 2020
COVID-19 insights by boobook_ 7 key takeaways on consumer attitude and future behaviour

COVID-19 insights by boobook: 7 key takeaways on consumer attitude and future behaviour

COVID-19 shows no signs of slowing down, and as the scientists are battling with time to develop a vaccine, the world has no choice but to […]
April 3, 2017
trends in data analytics

Keeping an eye on trends: the current evolutions in data analytics

Data analytics is an increasingly popular field in constant movement. We recognise the words, and we have a notion of its meaning, but there is a […]